Ordinarily, non-profit organizations (NPO) create impactful messages through video campaigns and commercials to raise awareness in critical issues happening around the world. While that approach is considered a good, traditional method, an NPO by the name of WATERisLIFE is getting creative with their approach.
With the use of the HTC Vive, they have created an immersive VR experience called Hidden Dangers that demonstrates the critical issue of water safety. WATERisLIFE’s mission is to provide clean water, sanitation and hygiene for communities that don’t have access to drinkable water. Hidden Dangers will be explaining the conditions of our world and third world countries that don’t have access to clean water.
WATERisLIFE teamed up with an ad agency called Deutsch, Ntropic, Tactic, and M ss ng P eces (mssing peces) to help create a powerful storytelling video and VR experience. And with their efforts, the video below plus Hidden Dangers was born.
The creative video introduces you to the life of Wanjai who lives in a remote location in Thailand, next to Khao Laem River. This river is the vital source to water for many villagers where they use to it to bath, clean, cook, and drink. But the problem is that the water isn’t clean and can cause many diseases, especially for younger children like Wanjai. To educate the community, WATERisLIFE visited the village personally and introduced them to Hidden Danger.
Through the VR experience, the children learn about the bacterial dangers in un-sanitized waters and how they can use WATERisLIFE filtered straws to access a cleaner form of water. They can battle and eliminate the evil bacterias with the filtered straw.
WATERisLIFE will be traveling around the world, demonstrating the dangers of unclean water to communities through this VR experience. They hope to engrave the message in an immersive platform rather than using traditional forms of marketing.