Home VR Games VR Fitness Company YUR Raises $1.1 Million To Help Gamers Get In Shape

VR Fitness Company YUR Raises $1.1 Million To Help Gamers Get In Shape

VR Fitness Company YUR Raises $1.1 Million To Help Gamers Get In Shape

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Gaming and fitness has usually been on different ends of the spectrum but thanks to the advances in virtual reality technology, we are seeing more applications that help gamers stay active. Take YUR for example.

Founded in 2019 in San Francisco by Cix Liv and Dilan Shah, YUR is developing a fitness and health platform to make fitness a game using VR. Its first app, YUR.fit for the Oculus Quest, provides calorie tracking while playing VR games. With the vision in mind, YUR has raised $1.1 million in pre-seed funding led by The Venture Reality Fund and BoostVC.

“We are building YUR to be the Peloton of the future by making fitness a game,” said Cix Liv. “Gaming and fitness have always been our biggest passions, and we believe there’s a growing community of people who want to combine these two passions as well.”

YUR has a large vision; to leverage VR technologies to change a worldwide epidemic; sedentary behavior. The company believes that they can harness VR technology to get people to exercise while having fun in the virtual world. Their team states that their technology can “determine how a player is moving in games, to provide specific health and fitness recommendations.”

YUR’s patent-pending calorie tracking software is installed directly on headsets with no additional hardware required. Both the YUR Oculus Quest app on Sidequest and the YUR mobile companion app are available today in beta. The mobile app syncs to Apple Health and Google Fit to give users the ability to track their activities while outside of VR.

“YUR has an impressive founding team with strong roots in VR, gaming, and app development,” said Marco DeMiroz, Co-founder & General Partner of The Venture Reality Fund. “We’ve already seen how the fitness community has come together during YUR’s beta phase, and we’re excited about the future of the company in this growing market.”

You can download the YUR app today for the Oculus Quest.

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