Snapchat has been exploring the world of augmented reality for quite some time now releasing various features that allows us to mask the real world with digital overlays. We’ve seen features such as the 3D hot dog that added for some pleasurable fun and experiences. Now, we’re going to slowly see advertisers use the same concepts to promote their brand and products through the 3D World Lenses feature.
Snapchat’s most recent partnership includes Warner Bros. and Bud Light who have created AR objects to add as a filter for your videos. In the case of Warner Bros., they are currently promoting their upcoming movie Blade Runner 2049 which features the “Spinner” car that swooshes down from the sky.
This adds a new element to Snapchat that fans may enjoy. In Bud Light’s case, they have added an AR filter which displays a man selling Bud Light.
These new AR filters can be activated through the outward facing camera and can be placed on most surfaces. This will certainly be a trend we will be seeing on Snapchat as their 3D hot dog was viewed more than 2 billion times world wide. This shows the promise and power of AR on the social platform.
This is still in sort of a testing phase where Snapchat can better grasp the audience’s interest and engagement levels. We’ll probably be seeing similar types of AR features in the near future.
