Snapchat has become a big player in the world of social media. Users of Snapchat play over a hundred million videos a day and the number continues to grow. And recently, Snap Inc. has been quoted by The Information that they are working on their AR technology to overlay digital images and advertisement over a variety of real world objects and billboards.
Snap Inc. has demonstrated their capabilities with AR technology with the introduction of world lenses late last year. This allows digital images to be overlayed in the real world, transforming the physical surrounding around you. Snap Inc. has been spending millions in improving this aspect of their technology. Facebook has even gone to lengths to mimic the popular Snapchat app on their social media platform and also on to Instagram.
Snap Inc. is on the verge of going public with their wildly popular app. They’ve even launched an OEM hardware called Spectacles which allow users to snap on the go through their smart sunglasses. With this type of movement, many companies and advertisers will be looking forward to working with Snap Inc. in turning the physical world into a virtual one through their AR technology. There hasn’t been word yet on the release of this new feature.