Nike is a footwear giant that owns a majority of the market when it comes to sneakers. They have different types of shoes for different types of activities such as running, soccer, football, skating, and more. Their famous Air Jordan line (meant for basketball) is a multibillion-dollar business alone. They also have a line of sneakers called the Nike iD. These shoes are popular for the customization in color that you can throw on to the shoes. And to demonstrate the shoes’ flexibility in colors and sizes, Nike created an augmented reality display.
Their AR display will overlap the exterior of the shoes, which will reveal how your custom iDs will look when it’s said and done. This was a custom project built for the Nike Store in Paris located on Avenue des Champs-Élysées. The company behind creating this AR display is called SmartPixels, a French based company that specializes in developing AR interfaces for products and goods. They’ve worked with other well known companies such as Yves Saint Laurent, Loreal, Christian Dior, and Estee Lauder
In the video you can see that the AR display is controlled by the tablet in front of the shoes. You can click between colors and custom splash areas with wild flares of input. More and more companies are now adapting the VR/AR technology to display their products in a unique manner.