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Magic Leap Announces New Partnership With NBA To Bring Mixed Reality Content

Magic Leap Announces New Partnership With NBA To Bring Mixed Reality Content
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Magic Leap has announced a new partnership with the NBA and Turner Sports to bring about a new way to watch basketball. Today, we announced a similar partnership between Intel and the NBA and now we are seeing Magic Leap come into the picture as well.

Just a few months ago, Magic Leap unveiled their HMD product called the Magic Leap One. It harnesses the power to overlay digital objects into the real world and they plan on executing this plan with the NBA.

“This partnership will allow us to bring fans a completely new, intimate experience that has never been seen in sports,” said Jeff Ruediger, Managing Director, Magic Leap. “Using Magic Leap’s Screens platform, fans will be able to summon multiple, virtual screens into their field of view. When paired with Magic Leap’s Digital Lightfield technology and spatial computing, these screens can be shown at any size, and in any location combined with supplemental graphics that allow fans to enjoy their favorite stats, replays and commentary — all without missing the game action.”

How Magic Leap One Will Work With NBA Content

With Magic Leap’s technology, fans will be able to view NBA games that are overlayed with data and screens placed around the environment. They use volumetric capture to bring athletes such as Shaq right into your living room in life size. That means you’ll be seeing all of Shaquille O’Neal’s 7’11” body frame come into the picture.

At launch, Magic Leap plans to have a curated list of archived NBA games featuring the exciting matchups from recent seasons.

“The NBA, Turner and Magic Leap have begun collaborating on bringing next-generation technologies to sports viewing, and we are just getting started,” said Ruediger.

This newly announced app is currently under development without a set release time. Moving forward, we can expect to see how mixed reality influences current existing platforms and content.

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