HTC Vive has announced the launch of Vive Arts, a new multi-million dollar global VR program set to change the way the world creates and engages with the arts with immersive experiences. The HTC Vive team believes in the value of providing artists and enthusiasts a new medium in which viewers can interact on the immersive platform.
“With the launch of Vive Arts, we are driving Virtual Reality’s influence in art and providing access to our world’s cultural heritage. We are empowering artists to create, and consumers to experience and interpret, art and culture in new ways,” said Joel Breton, vice president, VIVE Studios. “We are thrilled for the next Vive Arts’ project with Tate Modern, and support their mission to increase the public’s enjoyment and understanding of international modern and contemporary art.”
HTC Vive has been working closely with famous art galleries and artists in providing new mediums to express their creative ideas. Most recently, they partnered with London’s Royal Academy of Arts to allow both creators and viewers to engage in the virtual space.
Vive Arts’ next project will be in London for Tate Modern’s major upcoming exhibition, Modigliani, opening on November 23rd, where Vive will bring a one-of-a-kind integrated VR experience to gallery-goers. A first for both Vive and Tate, it will bring visitors to the exhibition closer into the artist’s world while also being available as an experience at home through Viveport.
The Vive Arts program will help cultural institutions fund and develop VR installations that furthers education of the arts across the globe, as well as content that will be made available on Viveport. Vive will work with museums and content developers to bring their works to life in a whole new way.