Virtual reality is becoming more popular with each passing day. With systems like the PSVR, Oculus Rift, Vive and even Google Cardboard, people are immersing themselves in worlds and adventures in way never seen before.
For businesses, this offers an opportunity for virtual reality marketing. You can get your brand out in front of the masses in a totally immersive experience. Digital marketing is always changing and it’s important that your company changes with them.
We’ve put together information that will help you understand what virtual reality marketing is and how your business can use it to expand your brand and grow.
1. Create an Experience Not Just an Advertisement
People are inundated with ads every day. We see them on television, web sites and in newspapers. They’ve become desensitized to them and tune them out. What if you could create an ad that not only promoted your brand but also entertained the viewer.
Brands are developing short virtual reality experiences that take marketing to a new level. If you’re an insurance company, then you can create a VR experience that lets people drive expensive sports cars through checkpoints or race other players.
Meanwhile, your brand is sponsoring the content and its reputation is spread throughout the experience.
2. Show People A New Side of Your Business With Virtual Reality Marketing
Many people think businesses are cold corporations that care little about them. Brands can create a virtual experience that brings people into their buildings, offices, and factories. They can “see” people face to face and listen to the good work they do.
It’s like a VIP tour of your headquarters without them having to travel. You can have interactive experiences that have them working side-by-side with the people of your company. VR marketing isn’t just about selling your brand, it’s about bringing people an experience that new and unique.
In the same way social media allows a company to create a voice and personality, so does virtual reality. Show people how your company volunteers at community events or sponsors charity work in foreign countries.
You can show people your sustainable wind energy farm that powers your factories.
3. Give Them Experiences That are Out of This World
Sometimes the content is simply the vehicle for promoting your brand. You can create an experience where people walk on the moon or visit far off planets. The content doesn’t have to feature your business or what you do, but you can have your brand throughout the content.
People download the content because it’s fun and interesting, but it also provides your company with advertising within the game or your company could be in the title. VR marketing gives you a blank canvas that you can create anything on.
4. Promote Your Products Through Interactivity
Do you have a new product coming out? You want to create a big push, but how? Why not create an interactive VR experience featuring the product.
If it’s something useful, then you can give them a hands-on tutorial on how it works. You can create games around it and let them experience it through the eyes of VR. You can use fun graphics and create your own world and let people be transported to places where they use your product or service.
Hollywood has already created several virtual reality experiences that promote their films. You can fly through the air as Spider-man or be part of a major crime heist.
People use VR to not only play but have an experience. They want to feel their stomach drop on a virtual roller coaster and get vertigo when they store over a bridge. They want experiences that give them a thrill without the danger.
5. VR also Uses Standard Ads
If you want to burst into the virtual reality market, but don’t want to create a game or experience, then there are still ways to get your ads into them. You can create videos that play before the experience loads or between levels.
Advertisers can track the movement of the players, so you’ll know where they’re looking when your ad plays. Are they watching your ad or are they staring off to the side? Do they fixate on the product or do their eyes dart from place to place.
The ability to analyze VR marketing is also growing and becoming more precise as the platform grows.
6. VR Allows for Storytelling
The problem with many types of marketing is there isn’t much depth to it. Videos tend to be short and ads are static. If your company has a great story or there is a good story behind your product or service, then virtual reality lets you explore it through the experience.
People can step into the shoes of the company founder as he develops your products, or they can visit a virtual refrigerator and create a recipe using your products.
You can do 360-degree videos to show people about your business. When it comes to virtual reality, the sky is the limit.
7. Make Advertising Fun Again
There was a time back in the mid-1990s when companies paid to create flash games about their products and services. A place that booked golfing trips gave people the ability to play golf in their ads.
Once flash was banned for security issues, this form of advertising dwindled and was replaced by videos and standard ads. VR gives you the opportunity to create fun experiences that bring people back again and again.
Instead of being bored, you’re creating an experience that showcases your brand and allows for continued use.
VR Continues to Grow
The virtual reality market continues to grow as new systems are developed and existing systems get upgrades. Companies are investing in virtual reality marketing and it’s having an impact on the brand reputation and their bottom line.