GoPro announced the release of their new VR camera, the Fusion, last week via their blog. The company’s latest offering joins the throng of other 360° cameras released in the past week. This is GoPro’s first camera capable of VR.
According to GoPro founder and CEO Nicholas Woodman, GoPro Fusion has “the ability to capture every angle simultaneously… as though you had six GoPro cameras fused into one, whether filming for VR or traditional fixed-perspective content, Fusion represents the state-of-the-art in versatile spherical capture.”
In addition to its high performance spherical capture that lends to fully immersive virtual experiences, users can also produce conventional non-VR video and photos in HD. This feature is thanks to the Fusion’s 5.2K resolution that enables the new OverCapture creative solution where the camera “punches out” images from the spherically captured angles.
Jess Foley, GoPro Senior Product Manager of Spherical Solutions explained this technology further in Fusion’s intro. “Imagine never having to worry about framing your subject…ever. Yes, cameras do the heavy lifting already, but it still takes the eye to compose a shot, right? Well, thanks to Fusion, our users will be able to record their moments in all directions and then go back and choose the composition they want. This is referred to as OverCapture or reframing. It’s like having a camera team with you when you shoot capturing your primary and b-roll footage. From there, you have the flexibility in post-production to pick and share all sides of your story in conventional HD,” said Foley.
This summer, GoPro will be offering a pilot program for brands, agencies, and content professionals to further refine the user experience as well as produce inspiring content to demonstrate the creative potential of the Fusion. Those interested in participating in the pilot program can apply now. GoPro stated on their blog that by the end of 2017 they plan to release a limited amount commercially. Pricing and other specs will be provided at commercial launch.