Facebook Acquires Computer Vision Startup Focused On Adding Digital Objects Into Videos
It’s been confirmed by Facebook that the social media giant has acquired a computer vision company called Fayteq that focuses on adding digital images to videos. The German startup company builds add-ons for video editing suites such as Adobe After Effects that can add and remove whole objects from captured videos using their computer vision technology.
Facebook didn’t provide us with a specific date or price of the acquisition deal but it shows how the social media company is honing in on improving their video platform. At this year’s F8 conference, Mark Zuckerberg mentioned that they’ll start encouraging developers to build AR experiences for Facebook and Instagram on smartphones. We currently see that message in action with their digital filters for their “story” boards, which is putting up a big battle against Snapchat.
In the video you can see Fayteq’s technology in action where ordinary videos can be layered over with beautiful digital images. While virtual reality is of importance to Facebook and Mark Zuckerberg, he also believes in the value of augmented reality technology. Zuckerberg even mentioned that Facebook will be “The first augmented reality platform that becomes mainstream.”
In the near future, Facebook’s AR technology will certainly pit them against Apple who’s on the move developing their own AR platform for mobile devices through the recently announced ARKit.