Home news EA To Bring Back Micro-transactions In Star Wars: Battlefront II After Slow Sales

EA To Bring Back Micro-transactions In Star Wars: Battlefront II After Slow Sales

EA To Bring Back Micro-transactions In Star Wars: Battlefront II After Slow Sales
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During an earnings call led by Blake Jorgensen, CFO at EA, he announced that Star Wars: Battlefront II underperformed to their expectations for the game. They were modeling a sales result of 10 million units sold in the launch quarter but under-delivered by only selling 9 million copies of the game. The sales number is heavily down from 14 million copies sold during its launch of Star Wars: Battlefront in 2015.

Additionally, Jorgensen stated that EA will be re-introducing micro-transactions to Star Wars: Battlefront II to keep the profit numbers up. In a statement to WSJ, Jorgensen said, Electronic Arts will reinstate a monetization feature in Star Wars: Battlefront II sometime “in the next few months.” The company will be bringing back micro-transactions when they “think its ready.”

EA halted micro-transactions when it faced huge backlashes from the gaming community and heavily protested against the game for its manipulative ways.

The company stated that the intent for micro-transactions was to “provide players with a sense of pride and accomplishment for unlocking different heroes.” They determined the costs for loot-boxes through data during their open beta.

EA expects Star Wars: Battlefront II to sell around 3 million plus units during its current fiscal year. This would bring the total up around the 12 million mark which is comparable to the 14 million copies sold for Star Wars: Battlefront during its launch quarter of the game.

In addition, EA believes that it’s doing a decent job in keeping a strong user base. They are retaining their users and having them come back to the game. Micro-transactions have been a stable for EA in addition to many other gaming stuios and EA will not be abandoning the lucrative in-game currency to sacrifice profits. EA currently owns over 30 gaming studios and has one of the largest portfolios in the gaming industry.

 

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