Although VR is more well-known in comparison to AR, many large technology companies are looking towards AR and mixed reality for the future.
According to US News and World Report, “Chris Curran, chief technologist at PricewaterhouseCoopers in Dallas, says according to his company’s 2016 Global Digital IQ Survey (which included more than 2,000 IT and business leaders from 51 countries), 10 percent are making substantial investments in augmented reality and 7 percent in virtual reality. That investment will likely jump in the next three years to 24 percent in augmented reality and 15 percent virtual reality, Curran says.”
Fast company predicts virtual reality and augmented reality are expected to generate about $150 billion in revenue by the year 2020. “Of that staggering sum, according to data published today by Manatt Digital Media, and originally sourced from Digi-Capital, $120 billion is likely to come from sales of augmented reality—with the lion’s share comprised of hardware, commerce, data, voice services, and film and TV projects—and $30 billion from virtual reality, mainly from games and hardware.”
With that in mind, many have been rushing to invest in AR and VR companies. We’ve discussed Apple’s (NASDAQ:AAPL) affinity towards AR over VR many times, as well as Disney’s. At F8, Facebook (NASDAQ:FB) made it very clear that AR is going to be a major component in the roll out of their latest technology. Similarly, Microsoft (NASDAQ:MSFT) is looking to get an early start in AR with its HoloLens headset that overlays information onto the real world. These are just a few of many stocks that are trending in the VR/AR World, and we’re excited to see public excitement and interest grow in its favor.