Apple seems to be re-engaging with the VR and AR communities as several engineers from the team will be speaking at Display Week in Los Angeles on May 22 – 27th. While Apple is known for their sleek designs and operating systems, the company is now heavily focusing on their displays which can be seen on their iPhone X flagship phones.
We’ve heard Tim Cook publicly supporting the idea of augmented reality where he told Robin Roberts of ABC News that he believed AR is going to have a bigger future and footprint than virtual reality.
He mentions that, “Both of these are incredibly interesting” but prefers augmented reality because of its commercial viability and allows users to be present in the real world, where as virtual reality fully immerses its user into the virtual world. Apple’s CEO put it boldly that, “Augmented reality is the larger of the two, probably by far.”
The Apple team has also slowly started to integrate themselves with VR products such as the HTC Vive headset and SteamVR.
While it’s quite unlikely that the Apple engineers will share anything about their upcoming products, they might dive into how the company will start applying these technologies later in the future. Session 3 will be of focus at Display Week as one of the Apple team members is co-chairing the meeting about VR/AR.