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IMAX VR Experience Center Debuts “Raising a Ruckus” before it Launches on Traditional VR

This Friday, May 19, “Raising a Ruckus” will debut at the IMAX VR Experience Center in Los Angeles. This is the first time an original VR production will premiere at an IMAX VR Center before launching on a traditional VR headset. “Raising a Ruckus” is the first episode of the Virtual Reality Company’s (VRC) new animated series of the same […]

UEFA Champions League Final Comes to VR

This June 3, The UEFA Champions League Final will be available in VR for UK residents. BT Sport will be capturing the match in 360-degrees at Csrdiff’s Millennium Stadium, in which Juventus will take on Real Madrid. Fans who can’t attend the game in real life will still be able to experience the match like they are truly […]

Steam 360 Video Player Beta Now Available

This week, Valve launched the beta version of Steam Store’s 360-degree video player that lets you instantly playback VR movies and other linear VR shorts and shows. According to Steam Store, “the Steam 360 Video player leverages the Pixvana SPIN Studio technology to enable adaptive streaming in Steam VR, eliminating the need to launch a separate […]

Exclusive Interview: Vertebrae Releases SDK for VR Advertising

Vertebrae, the native advertising platform for VR and AR, released Version 1.0 of its drag-and-drop software development kit (SDK) last week.  This new SDK allows VR developers to unlock numerous monetization options, affording an expansive mix of immersive ways publishers and brands can advertise natively in VR without disrupting people’s experience. Vertebrae Founder and CEO, Vince Cacace, […]

Raindance Film Festival Introduces VRX Awards

The Raindance Film Festival announced yesterday that it will be adding a new award this year specifically for VR, called the VRX. The new awards will celebrate pioneering VR experiences by independent creators from around the world. There will be 10 categories in which winners are selected from around the world. The 10 categories are as followed: Best […]

USA TODAY Follows up on their Successful ‘VRtually There’ Series with Season Two 

This morning, USA TODAY announced that they will be releasing Season Two of “VRtually There,” the network’s wildly popular, branded VR news experience.  The new season showcases USA TODAY NETWORK’s cutting edge aesthetic and innovative work in VR storytelling. Season two of “VRtually There” will run from May 9th through July 2017. New segments will be aired […]

Nickelodeon Unveils New ‘Entertainment Lab’ Focusing on Children’s VR

Nickelodeon, popular children’s cartoon network, announced this week that they have launched their new Entertainment Lab in Burbank, California. The lab is dedicated to creating immersive experiences with emerging technologies VR, AR and MR as well as virtual cinema, artificial intelligence (AI) and real-time rendering. Currently, the lab is considered a research and development lab, due to the fact […]