Hollywood has been gradually implementing VR and AR technology to create immersive content for fans. Recently, 21st Century Fox created a division within their company called FoxNext that’ll focus on VR technology along with immersive experiences. Fox has named Salil Mehta as president of the new division. He’s been a veteran Fox executive for many years now and will push the boundaries for storytelling with immersive technologies.
“We’re excited by the power of new technologies to drive the art of storytelling forward and we know we’ve only scratched the surface,” Rice said. “Salil brings a strategic business vision and a deep understanding of new technologies allowing us to expand our creative capabilities.”
FoxNext will oversee current projects and productions using virtual reality technology such as the already announced “Alien” and “Planet of the Apes” experiences. The newly established division will also see the gaming project such as “The Simpsons: Tapped Out” and “Alien: Isolation.”
“Extending our storytelling to new platforms in new ways is a constant focus for us as we look to build more touch points with consumers every day,” said Stacey Snider, Co-Chairman at Fox. Building on the momentum we’ve already seen in this area via the Fox Innovation Lab, FoxNext represents a natural next step in defining our long-term vision in this arena, and Salil is quite simply the perfect executive to build this group into what we know will be an industry leader.”
This will be a big push for VR in the Hollywood and entertainment industry.